SBI to open exclusive branch for youth

Trendy music, a cafeteria for chatting over a cup of coffee and catchy ambience.
It's an exclusive ‘youth branch' to be set up by State Bank of India in Andhra Pradesh in a first-of-its-kind initiative in the country.

New concept
“This is a new concept and the idea is to project SBI as a bank for youth too,'' Mr Shiv Kumar, Deputy Managing Director, SBI, told newspersons after the formal launch of e-payment system for commercial taxes in Andhra Pradesh.


The proposed branch, to be set up in about three months, may have criteria such as age for opening accounts. “We were working on deciding an age bracket – something below 35 years of age,'' he said.

The nature of branding/naming of the branch is also being discussed. SBI now believes that a segmented approach to cater to different types of customers is the way to go.